Okay so — SEO Mastery Summit 2026, out in Vietnam. We went, we're back, and honestly we're still a little jet-lagged writing this. But it was worth every hour of travel. There's something genuinely energizing about a room (well, a rooftop) full of people who get excited about the same weird, specific things you do. Most of our friends' eyes glaze over the second we say "click-through rate." Not this crowd.
The talks were good. The hallway conversations were better, which is I think how every conference actually works even if nobody puts that on the marketing page. You learn more in twenty minutes with a stranger who's been fighting the same algorithm update you have than in most scheduled sessions.
And then there was the afterparty, which — look, we're an SEO company, we're not going to pretend the rooftop views over the city skyline weren't half the appeal. But mostly it was just nice to put faces to the people whose posts and case studies we've been reading for years. Genuinely fun crowd. We'll be back next year.
If you're in this industry and haven't been to one of these in person yet — go. It's a different thing than reading the same names on Twitter. Anyway, back to watching rank trackers. See some of you next year.