Artificial Turf Installer
A specialty installer climbing rankings in a seasonal, competitive niche.
Source: SE Ranking export, updated Dec 27, 2025 · Jul 20 – Dec 21 · Keywords Up for 1 year: 2/2 · In Top 2 Pages: 2/2 (+100%, +1 for 1 year) · In Top 3 Pages: 2/2 (+2) · In Top 10 Pages: 2/2 (+2)
Rank trend
Reconstructed from the client's rank-tracking export. Hover to see rank on any date; exact values are listed in the table below.
- artificial turf [location] — ended at #2
- artificial turf [location] (var. 2) — ended at #1
| Keyword | Starting rank | Ending rank |
|---|---|---|
| artificial turf [location] | #23 | #2 |
| artificial turf [location] (var. 2) | #12 | #1 |
Tracked keywords
| Keyword | Start rank | Current rank | CPC/USD | Search vol. | Competition |
|---|---|---|---|---|---|
| artificial turf [location] | #23 | #2 | $6.45 | 90 | High |
| artificial turf [location] (var. 2) | #12 | #1 | $6.45 | 90 | High |
$291 / month
Estimated equivalent Google Ads spend to buy this same click volume, based on search volume × a standard published organic CTR-by-rank curve (not a measured figure for this client) × each keyword's real market CPC. This is an estimate, not an audited or client-reported dollar figure — see the keyword table above for the real, underlying numbers.
Scale Rankings' own estimated-traffic tracking for this client shows roughly 80–150 monthly visits over the Nov 27 – Dec 25 window, alongside the ranking gains above.
Original export
The unedited screenshot this case study is built from.
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