Fence Contractor
A home-services business earning ground against larger regional competitors.
Source: SE Ranking export, updated Dec 27, 2025 · 6 keywords tracked · In Top 2 Pages: +66.7% (+2) for 1 year · Sep 3 – Oct 13
Rank trend
Reconstructed from the client's rank-tracking export. Hover to see rank on any date; exact values are listed in the table below.
- fence installation [location] — ended at #2
- fence [location] — ended at #1
- fence repair [location] (lagging) — ended at #40
| Keyword | Starting rank | Ending rank |
|---|---|---|
| fence installation [location] | #15 | #2 |
| fence [location] | #6 | #1 |
| fence repair [location] (lagging) | #45 | #40 |
Tracked keywords
| Keyword | Start rank | Current rank | CPC/USD | Search vol. | Competition |
|---|---|---|---|---|---|
| fence company [location] | #22 | #3 | $3.18 | 30 | Low |
| fence builders [location] | #21 | #3 | $4.05 | 20 | Medium |
| fence installation [location] | #15 | #2 | $26.68 | 210 | Low |
| fence [location] | #6 | #1 | $6.24 | 210 | Medium |
| fence repair [location] | #45 | #40 | $5.97 | 10 | Medium |
| fence [location] (var. 2) | #7 | #3 | $6.24 | 210 | Medium |
Worth noting: "Fence repair [location]" barely moved, 45th to 40th, in the same period the other five keywords reached the top 3. We're not spinning that as a win: some keywords respond faster than others, and this one is still a work in progress.
$1,666 / month
Estimated equivalent Google Ads spend to buy this same click volume, based on search volume × a standard published organic CTR-by-rank curve (not a measured figure for this client) × each keyword's real market CPC. This is an estimate, not an audited or client-reported dollar figure — see the keyword table above for the real, underlying numbers.
Original export
The unedited screenshot this case study is built from.
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