Law Firm
A high-CPC legal practice where every ranking position has real dollar value.
Source: SE Ranking export, updated Jan 13, 2026 · Jan 2 – Jan 12
Rank trend
Reconstructed from the client's rank-tracking export. Hover to see rank on any date; exact values are listed in the table below.
- personal injury lawyer [location] — ended at #3
- [location] injury lawyer — ended at #4
| Keyword | Starting rank | Ending rank |
|---|---|---|
| personal injury lawyer [location] | #13 | #3 |
| [location] injury lawyer | #9 | #4 |
Tracked keywords
| Keyword | Start rank | Current rank | CPC/USD | Search vol. | Competition |
|---|---|---|---|---|---|
| personal injury lawyer [location] | #13 | #4 | $64.26 | 1,600 | Low |
| [location] injury lawyer | #9 | #4 | — | — | Low |
$8,739 / month
Estimated equivalent Google Ads spend to buy this same click volume, based on search volume × a standard published organic CTR-by-rank curve (not a measured figure for this client) × each keyword's real market CPC. This is an estimate, not an audited or client-reported dollar figure — see the keyword table above for the real, underlying numbers.
Original export
The unedited screenshot this case study is built from.
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