← Back to Client Wins

Med Spa

A local med spa building visibility for treatment-specific keywords.

Source: SE Ranking export, updated Dec 27, 2025 · 13 keywords tracked · Oct 29 – Dec 26

Rank trend

Reconstructed from the client's rank-tracking export. Hover to see rank on any date; exact values are listed in the table below.

#1#15#30Oct 29Nov 10Nov 22Dec 4Dec 15Dec 26
  • med spa [location] — ended at #4
  • tummy tuck [location] — ended at #1
  • plastic surgery [location] (lagging) — ended at #14
Rank trend for Med Spa
KeywordStarting rankEnding rank
med spa [location]#19#4
tummy tuck [location]#6#1
plastic surgery [location] (lagging)#16#14

Tracked keywords

KeywordStart rankCurrent rankCPC/USDSearch vol.Competition
med spa [location]#19#4$7.21320Medium
rhinoplasty [location]#8#1Low
rhinoplasty [location] (var. 2)#8#1Low
bbl [location]#10#5$7.25590Medium
tummy tuck [location]#6#1$10.03880Medium
plastic surgery [location]#16#14$7.001,900Medium
facial surgery [location]#2#1Low

Worth noting: One tracked keyword, "plastic surgery [location]", is a genuine laggard: it dipped as far as ~30th position in early December and closed the period at 14th, not the top 10. We're showing it because it happened, not hiding it.

$3,429 / month

Estimated equivalent Google Ads spend to buy this same click volume, based on search volume × a standard published organic CTR-by-rank curve (not a measured figure for this client) × each keyword's real market CPC. This is an estimate, not an audited or client-reported dollar figure — see the keyword table above for the real, underlying numbers.

Original export

The unedited screenshot this case study is built from.

Original rank-tracking export for the med spa client

Want results like this?

Get a free CTR audit and see what real human engagement signals could do for your rankings.

Get Your Free CTR Audit